Teaming up with Hakuhodo Kettle to come up with Recycle Project Jeans, Sony has created a campaign that presents a fantastic take on recycling and reinventing. If you're feeling like Freitag is old news and you would rather stash your things in pockets instead of purses just check out Sony's ad pants... sold not in stores, but right off the side of the building where they used to hang as billboards.